How to Improve Your Google Rating: Reviews, Calculator, and Star Management
Summary
The average Google rating plays a vital role for businesses looking to boost their visibility and inspire customer trust. This practical guide shows you how to calculate, analyze, and improve your rating using the right methods for collecting Google reviews, including a star-rating calculator and effective customer feedback management. The goal? Strengthen your online image, increase your visibility, and achieve the ideal target rating for your business.
Everything you need to know about the average Google rating
Have you noticed how a business's average Google rating influences your choice? These ratings, derived from customer reviews , create a crucial first impression and directly impact purchasing decisions. Learning how to calculate, manage, and improve this rating allows you to strengthen your reputation, build customer loyalty, and appear higher in local search results. Discover an effective strategy here, based on regular review collection and accurate monitoring of reviews published on Google .
How to calculate your average Google rating
To get your average Google rating, add up all the stars you've received and divide that total by the number of reviews you've published . For example, if you have 10 5-star reviews and 2 3-star reviews, this would be (10 × 5 + 2 × 3) ÷ 12 = 4.67. Each new review, whether positive or negative, directly influences your average. Note that Google generally prioritizes reviews from the last 6 to 12 months to reflect current satisfaction.
- Simple formula : (total stars) ÷ (total number of reviews).
- Ratings associated with reviews : each rating counts towards the final average.
- Importance of recent : Google gives more weight to recent reviews (6-12 months).
- Volume effect : the more reviews you have published , the less a single review moves your average.
- Multiple sources : Google may sometimes include reviews from other platforms.
After submitting a review, Google can take up to 15 days to review and publish it. This delay sometimes explains discrepancies between your calculations and the data displayed.
To plan your progress, use a rating calculator : enter your current rating, your total number of reviews, and your rating goal . This will tell you how many 5-star reviews you'll need to achieve your target.
How important are Google reviews?
Google reviews are a public reflection of the quality of your customer service. Each review contributes to your overall rating , highlighting your strengths and areas for improvement. A large number of authentic reviews inspires trust and naturally attracts new local customers. A rating above 3.5/5 is generally necessary to maintain a good conversion rate, while a perfect rating can sometimes seem suspect.
The impact of a good Google rating (ideally between 4 and 4.7/5) is considerable: most consumers choose businesses with a higher rating than their competitors. To maintain this performance, intelligent management of Google review collection and comment responses is crucial.
How to check and track the progress of your grade
View your average rating and the number of reviews published directly via Google Business Profile or Google Maps. Note that Google may automatically integrate reviews from other platforms.
Use specialized tools like plus-avis-client.fr or your Google dashboard to receive alerts and respond quickly (within 24 hours). This responsiveness will help you generate quality reviews and improve your Google rating sustainably.
Proactive collection and management of customer reviews
- Send an email within 48 hours of a purchase to encourage review solicitation and increase your response rate.
- Place a Google review code (QR code) at the checkout or on your packaging: this tip can increase returns by up to 35%.
- Diversify your collection channels (Google, Trustpilot, Facebook, your website) to get around 20% more reviews.
- Use specialized tools ( How to increase your establishment's Google rating with ... ) to centralize your feedback and configure alerts.
- Train your team on direct review solicitation to drive customers to your Google listing .
- Add a personalized review link in your communications to make it easier to return feedback and get more reviews regularly.
How many Google reviews to increase the rating
The number of reviews needed to improve your rating depends on your current situation and your rating goal . For example, to go from 4.2/5 (150 reviews) to 4.5, you would need approximately 50 new 5-star reviews. Make the review link easier for your satisfied customers to access to get more 5-star reviews .
| Example | Current rating | Number of reviews | Objective | 5★ reviews required |
| Hair salon | 4.0 | 60 | 4.5 | ~26 |
| Bakery | 3.8 | 40 | 4.2 | ~20 |
| Restaurant | 4.3 | 120 | 4.6 | ~36 |
A high volume of reviews stabilizes your rating: the more you collect, the less your average rating fluctuates. For more information, check out our tips for increasing your Google rating or for adapting your review strategy to your industry and generating more relevant reviews .
Frequently Asked Questions
What is a good rating on Google?
A good average Google rating starts at 3.5 out of 5, the threshold beyond which customer conversion becomes significant. However, aim for a score higher than that of your main local competitors: 4.2–4.7 is an ideal range. A perfectly uniform rating (for example, 200 reviews all with 5 stars) can sometimes look suspicious; prefer the richness of authentic feedback.
How to calculate the average Google review?
Calculate your average rating by adding up all the stars awarded in the published reviews and dividing this total by the number of reviews. For example: 10 5-star reviews and 2 3-star reviews equals (10 × 5 + 2 × 3) ÷ 12 = 4.67. To help you anticipate your progress, a calculator can tell you the exact number of 5-star reviews you need.
How to get more Google reviews and improve your rating?
To get more Google reviews and boost your rating, adopt direct solicitation techniques: share a review link via SMS or email after a positive experience, display a Google review code (QR code) in your establishment and involve your team in the process. Automatically follow up with contacts who haven't responded and respond quickly to each feedback to strengthen your local reputation.
